Lessons from Establishing an Alumni Community at Coca-Cola
Wednesday 20th January 2021 – 3pm GMT / 10am EST
Gain an understanding of the key benefits of developing an alumni community
Understanding your alumni needs to form a needs-based community
How to navigate your organization to align on the strategy and execution
Identifying a platform provider that prioritizes your brand, the key business metrics and your alumni needs
Former Director, Alumni & Community Marketing at Coca-Cola.
Over the course of her 20-year career with Coca-Cola, Becki utilized her expertise in marketing to drive impact with brands, organizations and people.
In her most recent role, she leveraged research to develop the future strategic direction for the Coca-Cola Alumni community. Becki’s experience navigating large corporations and cross-functional teams allowed her to develop an alumni strategy and implementation plan. Becki will share her expertise in understanding alumni, key business drivers and building a successful alumni strategy.
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