Having a strong member directory is something that all organizations can benefit from. Whether it’s a public-facing directory or a members-only directory, this feature offers plenty of value to both your organization and your members.
You just have to make sure you develop a large enough directory to achieve this value. One of the challenges that organizations face with their member directory is increasing the membership enough to maximize the benefits the directory offers.
In this guide, we’ll explore why a member directory can be so useful for your organization, and how you can increase your member directory for better results.
How a Member Directory Works
A member directory includes the necessary information that your organization stores about its members. The directory should include a search field, including a few filters to make it easier for the user to narrow down their search.
Each member listed in the directory includes a summary of who they are and why people might want to connect with them. The listing will either display the contact information of the member, or it will reveal the member’s profile page that offers more information.
A member directory generally offers the same common data:
- The member’s name and possibly a link to their individual profile
- The member’s contact information (email address)
- The member’s social media handles
- The member’s role in the organization and professional title
- A photograph of the member
- Where the member is located
- Any other necessary information, such as their academic background
Member directories are accessible by the public, or by other members within that directory.
Organizations set these directories up to improve networking opportunities and make outreach far more accessible.
How to Increase Your Member Directory
A member directory offers many advantages for organizations. Organizations that use directories need to ensure they have enough members on board, otherwise, the limited directory will not add as much value.
Here are a few of the best ways to increase your member directory.
1. Use the Right Platform
Without a doubt, the most effective way to increase your member directory is to use a platform that attracts and retains a large number of people.
The right software makes it easier for members to join, and for users to search. If your member platform is clunky and outdated, you’ll struggle to attract participants.
So, what should a good membership platform include?
Look for software that offers seamless networking and interaction tools to help members create meaningful relationships. Beyond just being able to find contact information, some platforms offer interactive chat messaging.
This makes it easier for members to get in contact with each other, exchange advice, opportunities, and support.
The platform should also offer an excellent user experience. Profiles should be attractively displayed, easy to navigate and manage. The right platform should make it easy for members to find the exact person they’re looking for, access relevant information, and connect with them straight away.
Aluminati offers a modern, user-friendly membership platform that is ideal for any kind of organization. With Aluminati, members can access a broad membership directory that still maintains a personal touch. It’s the perfect place to build networks and enhance outreach.