The success of your corporate alumni network hinges on how engaged the community members are. This is because engagement ties directly into their willingness to help you achieve the goals you set for your alumni program.
If you’re planning on surveying your alumni to gauge how hot or cold they feel about your outreach efforts and engagement strategies, there are a few best practices to consider. After all, you don’t want this to be another unopened email about whether or not your alumni open your emails.
In this guide, we’ll explore what it takes to design and create a corporate alumni engagement survey. As a bonus, we’ve included some sample survey questions that you can tweak to suit your circumstances.
Why Survey Corporate Alumni?
Alumni form a significant part of a business’s talent network. A strong and engaged community is ready to extend a hand to help the organization achieve its goals, be it for recruitment, expertise, or sales and marketing purposes.
This is not forgetting that the people in the network have their own connections, opening up an even greater world of opportunities to tap into. As the saying goes, it’s not about what you know, but rather who you know.
To have these types of resources at the ready, you need to ensure that your network is engaged and getting a return on their participation. No one is going to voluntarily give up their time for an organization they have left – they need to know there is something in it for them.
Even if by outward appearances your alumni seem engaged, there is always room for improvement. When you learn that your alumni network has low engagement levels, you need to find out why they are low so that you may improve those levels and get the maximum benefit out of your network.
An alumni network left to its own devices is of no use to your business. While your former employees may enjoy the odd bit of networking they can sooner do this on LinkedIn, leaving you with an empty platform and zero sense of community. Understanding your alumni audience and their needs is the first step in creating meaningful and long-term relations.
How To Create An Alumni Engagement Survey (+ Sample Questions)
In the sections below, we’ll highlight the type of questions you should include in your alumni engagement survey. Ask alumni to submit a rating between 0% and 100%, with 100 being the highest positive sentiment for each of your engagement questions.
Determine Community Engagement
Use these questions to gauge how your internal community perceives your brand. Scores for these should be high. Any score below 70% is a red flag that your alumni community isn’t engaging with its members.
The following questions, referred to as community engagement questions, are a fantastic hot-cold test. They will help you determine how successful your current alumni engagement strategy is.
1: “Am I proud to be part of