Alumni relations is an ever-changing environment. With the number of alumni growing by thousands every year in many organizations, and the world quickly evolving and changing with new technologies and the globalization of careers, there is no way to predict the challenges and opportunities that we will encounter in the near future.
When executing a project, we rely on the insights of past initiatives to design and measure impact. We know what went right and wrong. We know what the needs of the users have been, so far.
We also know what our internal objectives for the project are, what we hope to gain, and choose a provider and a structure for the project that is compatible with these expectations.
As we deploy a project, particularly an engagement one, there are many ‘forces’ around us that are designing and delivering their own initiatives that will sooner or later collide with ours.
We can divide these forces into three groups:
- University’s senior management and overall strategy.
- Faculty and departmental plans and needs.
- Students (with evolving priorities and characteristics as expressed in the Student Union strategies and objectives, the National Student Survey (NSS) or other National Surveys, and student societies or activities).
- Fundraising campaign and priorities.
- Changing dynamics of teams directly involved with Alumni initiatives: Careers, Alumni. Staff turnover plays an important role here.
- Our main users, Alumni: They change constantly, moving geographically and professionally in different ways, and their needs change rapidly with the world around them.