Cedrone joins after a 20-year career at The Coca-Cola Company.
Aluminati Network Group announced that Rebecca B. Cedrone will become Vice President, Marketing and Enterprise Partnerships effective immediately. Cedrone is a 20-year veteran of The Coca-Cola Company where she served most recently as Director, Alumni and Community Marketing.
In her new role with Aluminati, Rebecca will oversee the marketing strategy and implementation across the organization. She will be charged with growing the enterprise business within the United States while leveraging her existing brand, marketing, customer, and alumni strategy experience.
“I am exceedingly pleased to have Rebecca join us at Aluminati. She will be a key asset for our organization as we look to grow our market share in the United States and within the Enterprise space Rebecca’s knowledge and experience in understanding alumni needs and market trends, to develop the future strategic direction for the Coca-Cola Alumni Community, enhances our ability to not just deliver technical solutions but also the crucial expertise required to make our partners’ communities successful.” – Daniel Watts, Managing Director, Aluminati Network Group.
Rebecca held multiple positions during her tenure with Coca-Cola. Her experience includes media, marketing activation managing creative agencies on package development and marketing initiatives with strategic partners such as Six Flags, Cleveland Cavaliers and the New York Yankees. Her partnership experience spans supermarket, drug and value customers, Burger King and several philanthropic organizations.