1st Dec – Creating Personas: A deeper dive into understanding your community members’ wants and needsAlistair McMillan (MCIM)2021-11-02T15:43:50+00:00
Creating Connection Webinar
Creating Personas: A deeper dive into understanding your community members’ wants and needs
Wednesday 1st Dec 2021 – 4pm UK / 11am ET
Becki Cedrone – VP Marketing – Aluminati
Dr. Nadya Pohran PhD
In order to create a community experience that people want to participate in, you have to understand what it is that they want and need from the community. In this interactive workshop, you will learn what “personas” are, what tools and techniques you can use to create them, and how you can then use these personas in order to design and deliver a better community experience. We’ll walk you through a case study from a corporate alumni community and then provide you with guided exercises and prompts to start creating your own personas.
Our audience members come from higher education, enterprise, and membership associations, and so you’ll be able to hear from other community builders in each of these sectors during our group activities. Come ready to participate and share!
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