Creating Connection Webinar Series
Lessons from Establishing an Alumni Community at Coca-Cola
Wednesday 20th January 2021 – 3pm GMT / 10am EST
The Benefits
- Gain an understanding of the key benefits of developing an alumni community
- Understanding your alumni needs to form a needs-based community
- How to navigate your organization to align on the strategy and execution
- Identifying a platform provider that prioritizes your brand, the key business metrics and your alumni needs
The Speaker
Rebecca Cedrone
Over the course of her 20-year career with Coca-Cola, Becki utilized her expertise in marketing to drive impact with brands, organizations and people.
In her most recent role, she leveraged research to develop the future strategic direction for the Coca-Cola Alumni community. Becki’s experience navigating large corporations and cross-functional teams allowed her to develop an alumni strategy and implementation plan. Becki will share her expertise in understanding alumni, key business drivers and building a successful alumni strategy.
Our Previous Roundtable Events
Creating Connection Roundtable #3: Responding to a world in crisis – leveraging your community in hard times
This Virtual Roundtable was held on the 13/May/2020. A number of university engagement professionals gathered to discuss the challenges, opportunities and responses to the pandemic situation. Below we present the highlights and takeaways. Creating [...]
Creating Connection Roundtable #2: Student Recruitment and Retention in a crisis
This Virtual Roundtable was held on the 30/Apr/2020. A number of university engagement professionals gathered to discuss the challenges, opportunities and responses to the pandemic situation. Below we present the highlights and takeaways. Creating [...]
Creating Connection Roundtable #1: HE Community Engagement vs COVID19 – Challenges and Responses
This Virtual Roundtable was held on the 15/Apr/2020. A number of university engagement professionals gathered to discuss the challenges, opportunities and responses to the pandemic situation. Below we present the highlights and takeaways. Creating [...]
